Articles and notes
Notes
How attention and reputation systems actually work, and what happens when someone understands them better than the people who built them.
- 02.09.2026Hacking your dream job: a lesson in lateral thinkingSix dollars, five egos, four interviews and one job at Young & Rubicam.
- Creativity
- Lateral thinking
- Careers
- 02.09.2026Liquid modernity: fake news, fake people, and real problemsFalsehood travels farther and faster than truth. The uncomfortable part is how much of that is our own doing.
- Reputation
- Disinformation
- Digital
- 03.10.2024#FeelTheColours: cómo hackeamos una crisis en LaLiga y la convertimos en una oportunidadIn SpanishUna campaña institucional divisiva, 48 horas para el cierre del mercado y la decisión de responder con ingenio en lugar de con una queja.
- Crisis
- Deporte
- Marca
- 03.10.2024#FeelTheColours: how we hacked a LaLiga club crisis and turned it into an opportunityA divisive institutional campaign, 48 hours to the transfer deadline, and a decision to respond with ingenuity instead of a complaint.
- Crisis
- Sport
- Brand
- 01.06.2019Realistas digitalesIn SpanishEscrito en junio de 2019 como discurso de graduación en representación de mi promoción del Master in Internet Business de ISDI.
- Liderazgo
- Transformación digital
- Ética
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Real communications and business case studies, told from the inside.