Articles and notes
Notes
How attention and reputation systems actually work, and what happens when someone understands them better than the people who built them.
- 24.09.2026When your name isn't only yoursI googled myself and got back a suit of lights. The battle for the name was lost — the war for relevance wasn't.
- Personal brand
- Entity SEO
- Digital reputation
- 02.09.2026Hacking your dream job: a lesson in lateral thinkingSix dollars, five egos, four interviews and one job at Young & Rubicam.
- Creativity
- Lateral thinking
- Careers
- 02.09.2026Liquid modernity: fake news, fake people, and real problemsFalsehood travels farther and faster than truth. The uncomfortable part is how much of that is our own doing.
- Reputation
- Disinformation
- Digital
- 03.10.2024#FeelTheColours: how we hacked a LaLiga club crisis and turned it into an opportunityA divisive institutional campaign, 48 hours to the transfer deadline, and a decision to respond with ingenuity instead of a complaint.
- Crisis
- Sport
- Brand
- 01.06.2019Realistas digitalesIn SpanishEscrito en junio de 2019 como discurso de graduación en representación de mi promoción del Master in Internet Business de ISDI.
- Liderazgo
- Transformación digital
- Ética
Podcast
Between the Lines
Real communications and business case studies, told from the inside.